New Heartland Digital Advertising

Cultural Insight + Digital Precision: Nashville-based New Heartland Group literally wrote the book(s) on how brands can build meaningful relationships with the nearly 60% of Americans who call the New Heartland — the Midwest, Southwest, and Southeast — home. From working with family-owned businesses to global brands like Visa, Anheuser-Busch, and Mtn Dew, our proven process and deep understanding of this nuanced consumer segment consistently drives measurable results.

New Heartland Speaks: Cultural Intelligence With Action

We created New Heartland Speaks, the first cultural intelligence platform built specifically for the New Heartland. Powered by AI and rooted in cultural data, it enables us to craft digital advertising strategies and campaigns that connect emotionally and drive a superior ROAS.

Real-time trend tracking from social, behavioral, and sentiment data
Predictive modeling to guide ad messaging, timing, micro-communities, and media mix
Segmentation by values, passions, and regional language tone
Direct integration of insights into copywriting, targeting, and creative
Keyword selection informed by cultural relevance

Why Choose Our Search & PPC Services?

When your brand needs qualified leads, paid search offers immediate, high-intent visibility. But we take it further — combining world-class PPC strategy with cultural fluency to deliver not just clicks, but connection.

Digital Advertising Packages Backed by Cultural Data

Ignite – Local/regional campaigns for brands new to digital ads
Scale – Multi-platform campaigns with influencer integrations
Dominate – Full-funnel programs with AI insights, creator content, and paid media across all channels

Each package includes a New Heartland Speaks Briefing + Custom Strategy to ensure cultural relevance.

Ready to start your project?

Contact us today

Core PPC Services

Google & Bing PPC Management

Strategic keyword research backed by cultural insights
Compelling, values-driven ad copy
Campaign setup, bid strategy, and testing
Conversion tracking and reporting dashboards

Local Paid Search Campaigns (Google, Meta, etc.)

Geo-targeted local ad campaigns
Location extensions and call tracking
Google Business Profile (GBP) optimization
Mobile-first creative and local engagement tools

Retargeting & Lookalike Audience Strategies

Interest and behavior-based retargeting
Dynamic messaging based on user engagement
Cross-device follow-ups that drive conversion

Meta Display & Audience Targeting Services

Contextual, interest, and lifestyle-based targeting
Strategic ad placements across trusted sites and platforms
Visuals aligned with regional identity and tone

Landing Page & Conversion Rate Optimization (CRO)

UX audits and AI-driven heatmap analysis
High-converting A/B tests
Messaging that builds trust, clarity, and ease

We are connecting brands with the nearly 60% of customers who live in the New Heartland.

$6-8 TRILLION

In buying power across the New Heartland states.

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Our Culture-Led Digital Advertising Process

Discovery & Analysis
Strategy Development
Campaign Creation
Continuous Optimization
Transparent Reporting

Who We Help with Heartland Advertising

Retail & E-commerce: Drive product sales through Shopping and Search
B2B & Professional Services: Generate high-quality leads through real-talk messaging
Local Service Businesses: Capture local intent with geo-targeted campaigns
Multi-location Brands: Coordinate and localize messaging at scale

Why Partner with New Heartland Group?

There are plenty of digital agencies out there. But only one blends cultural insight and high-performance media execution specifically for the New Heartland. Our proprietary New Heartland Speaks platform ensures every campaign resonates where it matters — with the people who shape the cultural core of America.

With us, you don’t just keep up with digital trends — you lead with cultural relevance.

Ready to Get Started?

Stop guessing. Start growing. Let’s build a culturally aligned digital advertising strategy that connects and converts. Contact us today.

Let’s Talk Digital Advertising

Fill out the form below and we’ll follow up to explore how we can help you reach the right audience.

Frequently Asked Questions

What makes New Heartland Group different from other digital ad agencies?

We’re the only digital ad partner built on real-time cultural intelligence from the Heartland. Our proprietary platform, New Heartland Speaks™, uncovers the values, motivations, and passions that actually drive behavior in the Midwest, Southeast, and Southwest.

How does New Heartland Speaks™ improve digital ad performance?

It delivers real-time data on sentiment, values, and lifestyle interests—allowing us to craft ads that feel familiar and relevant to Heartland audiences, resulting in higher engagement and smarter spend.

Do you manage paid social, programmatic, and search campaigns?

Yes. We build and optimize campaigns across paid social (Meta, TikTok, LinkedIn), programmatic display, YouTube, and search—always guided by our cultural insights.

What regions does your digital advertising expertise cover?

We specialize in the New Heartland—spanning the Midwest, Southeast, and Southwest U.S.—but work with national brands looking to connect with culture-aligned audiences wherever they are.