Meet the Author
Paul Jankowski is a recognized brand builder, thought leader, speaker and Forbes contributor on marketing and creating culturally-relevant messaging in the New Heartland. His expertise lies in all aspects of global brand development as the founder of Nashville-based New Heartland Group and previously serving as CMO at Elvis Presley Enterprises, VP/Media Marketing at SFX Entertainment (Live Nation), Director, Global Entertainment Relations at Gibson Guitar Corp., and in Pop/Rock/Urban Promotion/Marketing at MCA Records and SBK Records. Jankowski has deep experience working with high profile music artists, athletes and other influencers including Taylor Swift, Blake Shelton, Beyoncé, Lady Antebellum, Dierks Bentley, and Jason Aldean. He is a member of the Country Music Association and was a certified NFL agent. Paul received a B.S. degree in Communications/Advertising from the University of Tennessee, and he lives with his wife and four children outside of Nashville.