The New Heartland Speaks:

The Marketer’s Guide to Reaching America’s Most Powerful Cultural Segment.

A Must-Read Book for Every Marketer…

The New Heartland Speaks includes powerful new insights on how to reach Gen Z customers in the New Heartland based on the New Heartland 2020 Generational Study commissioned by New Heartland Group. Segmented by generation, this first-of-its-kind research identifies differences between Gen Z, Millennials and Gen X customers in the New Heartland, as compared to their coastal counterparts, including brand perceptions, lifestyle influences, buying behaviors and culturally-relevant messaging brands should use to reach and impact this powerful segment.

What People are Saying…

WE WROTE THE BOOK ON MARKETING TO THE NEW HEARTLAND… AGAIN

new heartland speaks book

The New Heartland Speaks includes powerful new insights on how to reach the New Heartland customer. With first-of-its-kind research, this marketing guide identifies differences between Gen Z, millennials and Gen X customers in the New Heartland and Coasts including brand perceptions, lifestyle influences, and more.

speak american too book

Speak American Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual for marketing to one of the nation’s largest and most powerful cultural segments.

paul jankowski

Meet the Author

Paul Jankowski is a recognized brand builder, thought leader, speaker and Forbes contributor on marketing and creating culturally-relevant messaging in the New Heartland. His expertise lies in all aspects of global brand development as the founder of Nashville-based New Heartland Group and previously serving as CMO at Elvis Presley Enterprises, VP/Media Marketing at SFX Entertainment (Live Nation), Director, Global Entertainment Relations at Gibson Guitar Corp., and in Pop/Rock/Urban Promotion/Marketing at MCA Records and SBK Records. Jankowski has deep experience working with high profile music artists, athletes and other influencers including Taylor Swift, Blake Shelton, Beyoncé, Lady Antebellum, Dierks Bentley, and Jason Aldean. He is a member of the Country Music Association and was a certified NFL agent. Paul received a B.S. degree in Communications/Advertising from the University of Tennessee, and he lives with his wife and four children outside of Nashville.

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