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New Heartland Group is the country’s only marketing agency dedicated to connecting brands with the 60% of customers who live in the New Heartland.
Welcome to the new Heartland
WHAT WE DO
As the only agency of its kind, New Heartland Group helps brands successfully reach and engage the nearly 60% of U.S. customers that make up the New Heartland. Through our experience, research, and cultural immersions, we help brands develop culturally relevant insights and strategies to connect to this important group of customers.
Fueled by proprietary research and deep marketplace experience, NHG shares insight into the cultural nuances found in the New Heartland, and how these values affect buying behavior.
We build connections by helping brands understand how culture, core values and lifestyle activities influence buying behaviors.