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New Heartland Group is the country’s only marketing agency/consultancy dedicated to connecting brands with the nearly 60% of customers who live in the New Heartland.
Welcome to the New Heartland
WHAT WE DO
Nashville-based New Heartland Group helps brands successfully reach and engage the nearly 60% of U.S. customers that make up the New Heartland. Through our experience, research, and cultural immersions, we help brands develop culturally relevant strategies and tactics to connect to this important group of customers.
Fueled by proprietary research and deep marketplace experience, NHG shares insight into the cultural nuances and core values found in the New Heartland, and how they affect buying behavior.