We are home to 60% of Americans.

We live and work in the New Heartland.

GET TO KNOW US.

New Heartland Group is the country’s only marketing agency dedicated to connecting brands with the 60% of customers who live in the New Heartland.

Welcome to the new Heartland

arrow
Only 5%

Customers living in the New Heartland feel that brands don’t understand them.

icon hand
arrow
The New Heartland

More than just fly over states.

icon plane
arrow
60% of Americans

Make up the New Heartland.

icon people
arrow
26 States

Make up the central part of the New Heartland.

icon wheat
arrow
$6-8 Trillion

In buying power across the New Heartland states.

icon money
arrow
25% of Millennials

Mobile oriented, media savvy, ethnically diverse, well-educated and culturally savvy.

icon millenials
usa map

WHAT WE DO

As the only agency of its kind, New Heartland Group helps brands successfully reach and engage the nearly 60% of U.S. customers that make up the New Heartland. Through our experience, research, and cultural immersions, we help brands develop culturally relevant insights and strategies to connect to this important group of customers.

icon strategy

Brand Strategy

We develop culturally relevant insights and strategies to connect with New Heartlanders and drive brand advocacy.

icon content

Content Creation

We work with brands to craft compelling narratives that tell a story in a way that allows you to talk with your customers, not just at them.

icon social

Digital/Social Strategy

We provide solid, measurable digital strategy that leverages the power of trusted relationships.

icon culture

Cultural Immersions

We provide a hands-on, custom designed in-market trek that helps clients identify emerging cultural trends to drive brand relevance and engagement.

icon entertainment

Branded Entertainment

Learn more about our branded entertainment initiatives under One Bullet Entertainment.

new heartland group logo shadow

THOUGHT LEADERSHIP.

Fueled by proprietary research and deep marketplace experience, NHG shares insight into the cultural nuances found in the New Heartland, and how these values affect buying behavior.

paul jankowski

Find out more about the New Heartland of America from our own founder/chief strategist, Paul Jankowski, on Forbes.com

publication logos
thinking man

OUR WORK

We build connections by helping brands understand how culture, core values and lifestyle activities influence buying behaviors.

lipton
mountain dew
childrens miracle network
pepsi
stages west
edleys barbque
Menu