Why the New Heartland’s Cost of Living Matters to Marketers
Looking to grow your brand in a way that feels fresh, real and connected? The New Heartland is listening. With its unique mix of affordability, culture, brand loyalty and influence,…
Trend-Chasing in Brand Marketing Is So 2024
In the ever-changing world of marketing, chasing viral trends often feels like the ticket to staying relevant. Whether it’s NFTs, virtual concerts or crafting campaigns inspired by hit shows like Succession…
Great Chevy and Teleflora Holiday Ads Win With the New Heartland Consumer
The holidays are more than just a season in the New Heartland — they’re a feeling. A time when family, community, and traditions take center stage. For brands looking to…
5 Lessons Brands Can Learn About the New Heartland from the Presidential Election
A version of the following appeared in AdAge on Nov. 22. The 2024 presidential election once again highlighted the pivotal role of the New Heartland — a region encompassing the…
The Power of the New Heartland Voice is Stronger Than Ever
Your brand is likely missing out on fully leveraging the power of the 60% Americans who call the New Heartland home. You may be targeting them, but there’s a good…
Why Sports = $$$ for Brands in the New Heartland
Football is a way of life in the New Heartland. It’s not just a game. It’s literally woven into our lifestyle and taps into our values of family and…
There’s a Reason Why Political Conventions are Held in the New Heartland
There’s a reason why this week’s Democratic National Convention is being held in Chicago and July’s Republican National Convention was held in Wisconsin. While California’s glamour and New York’s…