Inspired us to use the new resources and cultural insights presented to us.
100% of the past participants agree that: “Exceed expectations.”
The New Heartland is interpreting style through core values such as faith (not religion), community, and family, building on its rich heritage and culture to influence trends the rest of the country is adopting. This influence is seen in all key New Heartland touchpoints – Music, Outdoors/Sports, Food, Fashion and Technology.
The New Heartland Immersion experiences are custom designed to identify emerging cultural trends that could be harnessed to drive brand relevance and engagement. Held in Nashville, Tennessee, the Immersion includes activities such as a customer panel, in-depth retailer visits, presentations from tech start-ups, a private songwriting session, as well as meetings with owners of the area’s hottest restaurants, designers and brands. Findings are captured in a post-Immersion report that also provides initial thought-starters on activations for your brand.
Participants include groups from global brands and agencies such as Pepsi, Lipton, Arby’s, Mountain Dew, Fallon and DDB. Here’s what they say about the experience:
Inspired us to use the new resources and cultural insights presented to us.
100% of the past participants agree that: “Exceed expectations.”
Helped me spot cultural shifts and trends so I can better prepare for the future.
100% of the past participants agree that: “Exceed expectations.”
It was fun, immersive, and insightful, and I appreciate all the time and effort that went into both the planning and flawless execution.
100% of the past participants agree that: “Exceed expectations.”
The very insightful and unforgettable immersion you gave us into the Heartland consumers’ pastimes and passions.
100% of the past participants agree that: “Exceed expectations.”