Culture-First Strategy, Built in the New Heartland
At New Heartland Group, strategy is rooted in how real people think, feel, and live. From the core of the country, we help brands build deep connections that drive results with the 60% of Americans who call the New Heartland home.
Fueled by New Heartland Speaks, our proprietary cultural intelligence platform, we analyze millions of data points across conversations, social signals, and cultural trends to deliver predictive intelligence brands can act on.
Where Strategy Meets Action
We’re not a think tank. We’re a do tank. We turn insight into brand systems, campaign plans, and tactical blueprints that show up where it counts — online, in-store, on stage, or on-screen.
Our team combines strategic rigor with a culture-driven point of view that coastal agencies can’t replicate. We don’t just help you say the right thing — we help you mean it.
Our Strategy Services
- Audience Insights & Segmentation – Understand how New Heartland audiences think, what they care about, and how to reach them effectively.
- Positioning & Differentiation – Claim a space rooted in New Heartland values — where national brands often miss the mark and local trust matters most.
- Messaging Frameworks – Speak your customer’s language with clarity and conviction.
- Brand Voice & Identity – Define how your brand shows up — from copy to creative.
- Values Alignment & Cultural Fit – Connect with your audience through what they believe in.
- Cultural Insights & Trends Analysis – Powered by New Heartland Speaks, we decode the cultural signals others miss.
Activation That Performs
- Go-to-Market Planning – From product launches to rebrands, we build full-scale roadmaps.
- Campaign Strategy – Multi-channel campaigns built to perform.
- Influencer & Talent Strategy – We bring trusted voices who carry real influence with your audience.
- Experiential & Live Event Strategy – Transform moments into emotional connections.
- Retail & Shopper Marketing – Deliver when it matters most — at the point of decision.
- Performance Measurement – Define success, track the right metrics, and optimize in real time.
What Sets Us Apart
Our work is fueled by New Heartland Speaks — the only platform built to analyze the values, sentiment, and behaviors of the New Heartland consumer in real time.
We live here. We get it. And we’ve spent two decades turning cultural understanding into marketing that actually drives business.
Ready to Work Together?
If you’re looking for a strategy that aligns with how your audience lives, shops, and makes decisions — we’re your team.