NASHVILLE, TN – July 17, 2025 – New Heartland Group, the nation’s leading marketing, engagement and cultural insights agency focused on the 60% of U.S. consumers who call the New Heartland home, today announced the launch of its Digital Advertising with Cultural Intelligence services—a breakthrough paid media offering built on a proprietary cultural data and AI-powered insights platform.
This new capability brings together precision digital advertising—search, social, display, and retargeting—with deep cultural relevance, giving brand leaders a smarter, more effective way to connect with the passions and values of consumers across the Midwest, Southwest, and Southeast.
“At a time when most PPC campaigns feel impersonal and forgettable, we’re delivering something radically different,” said Paul Jankowski, Founder and CEO of New Heartland Group. “We don’t just optimize for clicks—we optimize for connection. This new offering fuses performance marketing with cultural fluency, ensuring our clients speak the language of their customers, not just the language of keywords.”
Key Offerings Include:
- Search Advertising (Google/Bing): Precision targeting built around lifestyle passions, values, and region-specific behavior.
- Local PPC Management: Geo-targeted campaigns tailored for conversion in culturally distinct local markets.
- Retargeting Campaigns: Dynamic ads informed by both user behavior and cultural nuance, not just browsing history.
- Meta Display Advertising: Contextual placements aligned with the interests, tone, and regional identity of New Heartland audiences.
At the heart of this offering is the agency’s proprietary cultural intelligence platform. It integrates:
- Real-time cultural trend tracking from social, behavioral, and sentiment data
- Predictive modeling to optimize timing, messaging, and media mix
- Segmentation based on values, lifestyle passions, and regional language tone
- Direct integration of insights into ad copy, keyword strategy, and audience targeting
What truly sets New Heartland Group apart in the crowded digital space is actionable transparency and measurable results. Brands receive campaign reporting that goes beyond vanity metrics to deliver clarity on real performance and projected impact—often showing significant increases in engagement, relevance, and ROI compared to generic, one-size-fits-all campaigns.
Digital advertising has been overdue for reinvention,” Jankowski added. “This isn’t about chasing the algorithm—it’s about creating campaigns that reflect how people actually live, speak, and make decisions in the New Heartland. That’s what drives performance.
Anyone looking for smarter, more culturally connected digital advertising can connect directly at www.newheartland.com or by reaching out to info@newheartland.com.
About New Heartland Group
New Heartland Group is the first to define and recognize the New Heartland—America’s cultural core spanning the Midwest, Southwest, and Southeast—as a distinct and powerful consumer segment. Based in Nashville, NHG is the leading authority on this 60% of U.S. consumers who are shaped by faith, community, family and lifestyle passions. The agency has published three books and multiple white papers on the subject and is widely recognized as the go-to thought leader for brands seeking to build meaningful, lasting connections with New Heartland consumers. Clients include multiple global and national brands. Learn more at www.newheartlandgroup.com.