Blog

9 months ago

March Madness: More Than a Tournament in the New Heartland

Every March, the country turns its eyes to the hardwood as college basketball takes center stage. Brackets are busted, Cinderella stories unfold, and for a few weeks, the passion of…

10 months ago

The Great Brand Divide: How Politics Shapes Consumer Choices

It used to be that a great product and smart marketing were all a brand needed to win over consumers. But today, political leanings are shaping brand preferences more than…

10 months ago

Super Bowl 2025: 5 Ads That Will Win Over the New Heartland

Super Bowl LIX is fast approaching, and while millions tune in for the game, the commercials remain one of the biggest highlights of the night. For brands, this is the…

11 months ago

Athletes Are More Likable Than Influencers: Here’s Why It Matters for Brands in the New Heartland

With the Super Bowl just around the corner, I’m reminded of the incredible power athletes have to connect with audiences — from the national championships down to small town homecoming…

11 months ago

The New Heartland: Where Affordability Meets Opportunity for Brands

What if the most affordable places to live in America were also some of the most economically challenged? This paradox lies at the heart of several New Heartland states, a…

11 months ago

Why the New Heartland’s Cost of Living Matters to Marketers

Looking to grow your brand in a way that feels fresh, real and connected? The New Heartland is listening. With its unique mix of affordability, culture, brand loyalty and influence,…

11 months ago

Trend-Chasing in Brand Marketing Is So 2024

In the ever-changing world of marketing, chasing viral trends often feels like the ticket to staying relevant. Whether it’s NFTs, virtual concerts or crafting campaigns inspired by hit shows like Succession…

1 year ago

Great Chevy and Teleflora Holiday Ads Win With the New Heartland Consumer

The holidays are more than just a season in the New Heartland — they’re a feeling. A time when family, community, and traditions take center stage. For brands looking to…

1 year ago

5 Lessons Brands Can Learn About the New Heartland from the Presidential Election

A version of the following appeared in AdAge on Nov. 22. The 2024 presidential election once again highlighted the pivotal role of the New Heartland — a region encompassing the…

1 year ago

The Power of the New Heartland Voice is Stronger Than Ever

Your brand is likely missing out on fully leveraging the power of the 60% Americans who call the New Heartland home. You may be targeting them, but there’s a good…