Forget the Hype — New Heartland Consumers Want Real Influence
March Madness: More Than a Tournament in the New Heartland
The Great Brand Divide: How Politics Shapes Consumer Choices
Super Bowl 2025: 5 Ads That Will Win Over the New Heartland
Athletes Are More Likable Than Influencers: Here’s Why It Matters for Brands in the New Heartland
The New Heartland: Where Affordability Meets Opportunity for Brands
Why the New Heartland’s Cost of Living Matters to Marketers
Trend-Chasing in Brand Marketing Is So 2024
Great Chevy and Teleflora Holiday Ads Win With the New Heartland Consumer
5 Lessons Brands Can Learn About the New Heartland from the Presidential Election
Many brands approach influencer marketing with a one-size-fits-all mindset — if it works on the coasts, it’ll work in the New Heartland. That’s a costly mistake. The biggest misstep is…