Blog

6 months ago

Why the New Heartland’s Cost of Living Matters to Marketers

Looking to grow your brand in a way that feels fresh, real and connected? The New Heartland is listening. With its unique mix of affordability, culture, brand loyalty and influence,…

6 months ago

Trend-Chasing in Brand Marketing Is So 2024

In the ever-changing world of marketing, chasing viral trends often feels like the ticket to staying relevant. Whether it’s NFTs, virtual concerts or crafting campaigns inspired by hit shows like Succession…

7 months ago

Great Chevy and Teleflora Holiday Ads Win With the New Heartland Consumer

The holidays are more than just a season in the New Heartland — they’re a feeling. A time when family, community, and traditions take center stage. For brands looking to…

8 months ago

5 Lessons Brands Can Learn About the New Heartland from the Presidential Election

A version of the following appeared in AdAge on Nov. 22. The 2024 presidential election once again highlighted the pivotal role of the New Heartland — a region encompassing the…

9 months ago

The Power of the New Heartland Voice is Stronger Than Ever

Your brand is likely missing out on fully leveraging the power of the 60% Americans who call the New Heartland home. You may be targeting them, but there’s a good…

11 months ago

Why Sports = $$$ for Brands in the New Heartland

Football is a way of life in the New Heartland. It’s not just a game. It’s literally woven into our lifestyle and taps into our values of family and…

11 months ago

There’s a Reason Why Political Conventions are Held in the New Heartland

There’s a reason why this week’s Democratic National Convention is being held in Chicago and July’s Republican National Convention was held in Wisconsin. While California’s glamour and New York’s…