Blog

6 months ago

The New Heartland: Where Affordability Meets Opportunity for Brands

What if the most affordable places to live in America were also some of the most economically challenged? This paradox lies at the heart of several New Heartland states, a…

6 months ago

Why the New Heartland’s Cost of Living Matters to Marketers

Looking to grow your brand in a way that feels fresh, real and connected? The New Heartland is listening. With its unique mix of affordability, culture, brand loyalty and influence,…

6 months ago

Trend-Chasing in Brand Marketing Is So 2024

In the ever-changing world of marketing, chasing viral trends often feels like the ticket to staying relevant. Whether it’s NFTs, virtual concerts or crafting campaigns inspired by hit shows like Succession…

7 months ago

Great Chevy and Teleflora Holiday Ads Win With the New Heartland Consumer

The holidays are more than just a season in the New Heartland — they’re a feeling. A time when family, community, and traditions take center stage. For brands looking to…

8 months ago

5 Lessons Brands Can Learn About the New Heartland from the Presidential Election

A version of the following appeared in AdAge on Nov. 22. The 2024 presidential election once again highlighted the pivotal role of the New Heartland — a region encompassing the…

10 months ago

The Power of the New Heartland Voice is Stronger Than Ever

Your brand is likely missing out on fully leveraging the power of the 60% Americans who call the New Heartland home. You may be targeting them, but there’s a good…

11 months ago

Why Sports = $$$ for Brands in the New Heartland

Football is a way of life in the New Heartland. It’s not just a game. It’s literally woven into our lifestyle and taps into our values of family and…

11 months ago

There’s a Reason Why Political Conventions are Held in the New Heartland

There’s a reason why this week’s Democratic National Convention is being held in Chicago and July’s Republican National Convention was held in Wisconsin. While California’s glamour and New York’s…