New Heartland Speaks: Cultural Intelligence With Action
We created New Heartland Speaks, the first cultural intelligence platform built specifically for the New Heartland. Powered by AI and rooted in cultural data, it enables us to craft digital advertising strategies and campaigns that connect emotionally and drive a superior ROAS.
- Real-time trend tracking from social, behavioral, and sentiment data
- Predictive modeling to guide ad messaging, timing, micro-communities, and media mix
- Segmentation by values, passions, and regional language tone
- Direct integration of insights into copywriting, targeting, and creative
- Keyword selection informed by cultural relevance
Why Choose Our Search & PPC Services?
When your brand needs qualified leads, paid search offers immediate, high-intent visibility. But we take it further — combining world-class PPC strategy with cultural fluency to deliver not just clicks, but connection.
New Heartland Performance Packages
- Ignite – Local/regional campaigns for brands new to digital ads
- Scale – Multi-platform campaigns with influencer integrations
- Dominate – Full-funnel programs with AI insights, creator content, and paid media across all channels
Each package includes a New Heartland Speaks Briefing + Custom Strategy to ensure cultural relevance.
Core PPC Services
Google & Bing PPC Management
- Strategic keyword research backed by cultural insights
- Compelling, values-driven ad copy
- Campaign setup, bid strategy, and testing
- Conversion tracking and reporting dashboards
Local PPC Management
- Geo-targeted local ad campaigns
- Location extensions and call tracking
- Google Business Profile (GBP) optimization
- Mobile-first creative and local engagement tools
Retargeting Campaigns
- Interest and behavior-based retargeting
- Dynamic messaging based on user engagement
- Cross-device follow-ups that drive conversion
Targeted Meta Display Advertising
- Contextual, interest, and lifestyle-based targeting
- Strategic ad placements across trusted sites and platforms
- Visuals aligned with regional identity and tone
Conversion Optimization Services
- UX audits and AI-driven heatmap analysis
- High-converting A/B tests
- Messaging that builds trust, clarity, and ease
Our Process
- Discovery & Analysis
- Strategy Development
- Campaign Creation
- Continuous Optimization
- Transparent Reporting
Who We Serve
- Retail & E-commerce: Drive product sales through Shopping and Search
- B2B & Professional Services: Generate high-quality leads through real-talk messaging
- Local Service Businesses: Capture local intent with geo-targeted campaigns
- Multi-location Brands: Coordinate and localize messaging at scale
Why Partner with New Heartland Group?
There are plenty of digital agencies out there. But only one blends cultural insight and high-performance media execution specifically for the New Heartland. Our proprietary New Heartland Speaks platform ensures every campaign resonates where it matters — with the people who shape the cultural core of America.
With us, you don’t just keep up with digital trends — you lead with cultural relevance.
Ready to Get Started?
Stop guessing. Start growing. Let’s build a culturally aligned digital advertising strategy that connects and converts.