It’s not a zip code or a flyover. It’s a mindset.
It’s a unique way of thinking, living, and buying.
It’s also a $7+ trillion consumer force making up 60% of the U.S. market.
Yet brands continue to overlook the cultural heartbeat of America’s most powerful consumer base.
That changes now.
A first-of-its-kind intelligence platform designed to decode the values, passions, and motivations that drive consumer behavior in the New Heartland.
National insights just skim the surface.
As a result, they ignore deep cultural nuances – they miss the why behind consumer behavior.
By combining AI-powered insights and real consumer voices, we decode sentiment – not just transactions.
We go beyond what people buy to uncover what they feel – analyzing millions of data points across conversations, social signals, and cultural trends to deliver predictive intelligence brands can act on.
Understand the people.
Earn their loyalty.
Build lasting connections.
All by listening when
The New Heartland Speaks.
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