Our Work

A country connection to help Lipton shine

We’ve helped Lipton connect with their New Heartland audience since 2013.

From campaigns like “Stop Chuggin,’ Start Sippin,” to the more recent “Take a Sip on the Sunny Side” – for which we secured country megastar and American Idol judge Luke Bryan – we provided strategy, insights, and creative direction across all facets of Lipton’s national campaigns.

From retail activation, to digital content, social media, customer giveaways, VIP hospitality, national sweepstakes, brand partnerships and more, NHG worked alongside Lipton’s other agency partners to deliver New Heartland consumers.

We also integrated directly with Luke Bryan’s management team to oversee all aspects of talent involvement – including production day/asset capture, creative approvals, and more.

The result was a seamless integration of assets that generated millions of impressions, significant engagement spikes on social channels, and success through all retail channels.

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