The challenge: Establishing Pancho & Lefty’s as a can’t-miss spot for authentic Mexican street food with a Nashville twist, while working with the delicate balance of those drawn to the Broadway scene, and guests who resonate more with the family atmosphere of their Sylvan Park location.
Pancho & Lefty’s Cantina is Nashville’s authentic Cantina, serving award-winning margaritas and cuisine in a quick-witted and fun atmosphere. With its original location in the heart of Downtown Nashville, and its newest in the trendy Sylvan Park neighborhood, Pancho & Lefty’s welcomes any and all for a good meal and a good time.
NHG provided brand strategy/development, content creation, social media management, customer relations, paid digital and traditional media, merchandise design/production, and PR. In year one, we saw a 45% increase in social following, as well as 87% increase in web traffic. Revenue increased substantially across the board.