The challenge: Establishing Pancho & Lefty’s as a can’t-miss spot for authentic Mexican street food with a Nashville twist, while working with the delicate balance of those drawn to the Broadway scene, and guests who resonate more with the family atmosphere of their Sylvan Park location.
Pancho & Lefty’s Cantina has proved itself to be a niche dining experience in Nashville by serving award-winning margaritas and authentic Cantina cuisine in a quick-witted and fun atmosphere. With its original location right across from Bridgestone Arena, and it’s newest in Sylvan Park, Pancho & Lefty’s is in the heart of Nashville’s downtown and family neighborhoods, welcoming any and all for the sake of a good meal and a good time.
New Heartland Group was brought into the P&L family to tell the story of outlaws Pancho and Lefty to Nashville and grow their presence in the city and beyond. We provide brand development and strategy, content creation, social media management, paid media, merchandise design/production, and public relations.