Culture and Community-Driven Content
At New Heartland Group, we don’t just manage channels — we leverage key cultural and community nuances. From strategy to content to day-to-day management, we help brands show up in ways that matter to the people who matter most.
Our approach blends insight, creativity, and performance marketing to help your brand connect, grow, and drive real business results — not just likes.
The Difference: Cultural Clarity in a Crowded Space
Social media is loud. We make sure your message cuts through. Our strategies are powered by New Heartland Speaks — the only real-time, cultural intelligence platform built to track values and trends among the 60% of Americans who call the New Heartland home.
We understand what inspires conversation, creates trust, and moves people to act — because we live in the same communities your customers do.
Our Social Media Services
Social Content Strategy
We design content strategies built around your business goals, brand mission, and cultural fit — then tailor them by platform to meet your audience where they scroll, shop, and share.
- Platform-specific strategy (Instagram, Facebook, LinkedIn, TikTok, etc.)
- Editorial calendars aligned with key cultural moments
- Messaging frameworks that helps your brand build relationships
Content Creation & Production
Our team builds content that earns attention and drives engagement — from snackable highly engaging Reels to thought-leadership posts that position your brand with purpose.
- Custom photography and videography
- Short-form video and motion graphics
- Voice-driven copywriting
- Content calendar development and publishing
Community Management
Your audience deserves more than automated replies. We manage your social presence with real human insight and quick responses — building relationships that grow loyalty and drive impact.
- Daily monitoring and customer engagement
- Sentiment tracking and trend spotting
- Community growth initiatives
- Crisis management and response support
Social Advertising
Great social strategy needs smart amplification. We plan, target, and manage high-performance campaigns designed to convert — not just reach.
- Full-funnel ad strategy and campaign management
- Audience segmentation and targeting
- Conversion-optimized creative
- Cross-platform integration and budget management
Performance Reporting
We go beyond vanity metrics. Our reporting frameworks focuses on the numbers that matter — and the insight that keeps you moving forward.
- Robust dashboards and reporting tools
- Monthly insight summaries
- Optimization plans based on performance and platform changes
Why Brands Trust New Heartland Group
- Cultural Understanding, Not Just Content – We speak the language of values, community, and lifestyle passions that drive real connection.
- Real-Time Insight, Real Results – Our New Heartland Speaks platform fuels smarter strategy and creative that performs.
- Hands-On Expertise – From creative to media to reporting, we manage everything with high attention to detail and speed.
- Built in the New Heartland, Built for Scale – Our roots run deep in the region, and our reach extends across the country.
Let’s Turn Your Social Presence Into a Brand Advantage
Ready for a social strategy that actually reflects who your audience is — and how they live?