Thought Leadership

Fueled by proprietary research and deep marketplace experience, New Heartland Group shares insight into the cultural nuances found in the New Heartland, and how these values affect buying behavior.

We are thought leaders in the space

We build connections by helping brands understand how culture, core values and lifestyle activities influence buying behaviors.

As the thought leaders in the space, New Heartland Group is the country’s only marketing agency/consultancy dedicated to connecting brands with the 60% of customers who live in the New Heartland. Fueled by proprietary research and deep marketplace experience, NHG shares insight into the cultural nuances found in the New Heartland, and how these values affect buying behavior.

Paul was years ahead of everyone else in identifying the great trend towards the New Heartland. While everyone else is now discovering what is happening there, Paul was the true pioneer. No brand today can be taken seriously if they don’t have a New Heartland strategy to build relationships with customers, and “The New Heartland Speaks” provides a practical roadmap in how to do so. Paul’s intellectual rigor and leading analytical research provides the true story of what is happening, and this book is a must read.

Jim Wilkinson, Chairman/CEO, Trailrunner Global Communications (former Head of Global Communications for PepsiCo and Alibaba)

SPEAKING ENGAGEMENTS

As founder and chief brand strategist, Jankowski is a much sought after speaker. Previous speaking engagements include CMA (Country Music Association), PepsiCo, Media Post, SXSW Music, Ashford University Forbes School of Business and Technology, and AMA (American Marketing Association).

SPEAKING TOPICS INCLUDE:

  • Everyone Talks About “Branding”: What a Brand Really Is and How to Build One
  • An Introduction to the New Heartland: Why Brands are Missing the Mark and How to Hit It
  • Target a Culture, Not a Demographic: The Significance of Core Values and Lifestyle
  • Ditch the Customer Stereotype: Research Reveals the Real View of the New Heartland

Press

As a brand building thought leader, Jankowski’s work has been covered in several of the most popular media outlets.

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speak american too book

We Wrote the Book on Marketing to the New Heartland

Speak American® Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual for marketing to one of the nation’s largest and most powerful cultural segments.

Forbes
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