Thought Leadership

Fueled by proprietary research and deep marketplace experience, New Heartland Group shares insight into the cultural nuances found in the New Heartland, and how these values affect buying behavior.

We are thought leaders in the space

We build connections by helping brands understand how culture, core values and lifestyle activities influence buying behaviors.

As the thought leaders in the space, New Heartland Group is the country’s only marketing agency dedicated to connecting brands with the 60% of customers who live in the New Heartland. Fueled by proprietary research and deep marketplace experience, NHG shares insight into the cultural nuances found in the New Heartland, and how these values affect buying behavior.

Paul Jankowski’s insight into how to effectively connect with today’s customer rooted in the New Heartland is great for anyone trying to best understand this audience…Paul does an effective job of blending tips with insights on what matters here, leaving anyone feeling better equipped to deliver what’s right for this customer.

Carrie Walsh, CMO, Pizza Hut U.S.

SPEAKING ENGAGEMENTS

speaking kit

As founder and chief brand strategist, Jankowski is a much sought after Speaker. Previous speaking engagements include CMA (Country Music Association), PepsiCo, Media Post, SXSW Music, Ashford University Forbes School of Business and Technology, and AMA (American Marketing Association).

SPEAKING TOPICS INCLUDE:

  • Everyone Talks About “Branding”: What a Brand Really Is and How to Build One
  • An Introduction to the New Heartland: Why Brands are Missing the Mark and How to Hit It
  • Target a Culture, Not a Demographic: The Significance of Core Values and Lifestyle
  • Ditch the Customer Stereotype: Research Reveals the Real View of the New Heartland

Press

As a brand building thought leader, Jankowski’s work has been covered in several of the most popular media outlets.

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msnbc
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speak american too book

We Wrote the Book on Marketing to the New Heartland

Speak American® Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual for marketing to one of the nation’s largest and most powerful cultural segments.

Forbes
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