Built on a family legacy of proven odor-control expertise, Autosan was ready to refresh its identity and create a family of brands that could carry that reputation into the future.
The challenge was to modernize the company without losing the heritage, credibility, and personal commitment that shaped it. New Heartland Group reimagined the complete Autosan identity—from its logo suite and visual system to messaging and a comprehensive brand playbook—creating a fresh, consistent foundation grounded in the company’s family values and trusted expertise.
At the center of this new brand ecosystem, NHG created and branded OdorErase, the proprietary technology that unites Autosan and its sub-brands under one powerful promise: eliminating odors rather than simply covering them up. That same foundation helped bring Scent Smiles to life, translating Autosan’s professional expertise into an elevated consumer brand designed to make everyday homes feel fresher, more comfortable, and more welcoming.
Across both brands, NHG developed websites, social media strategy, original content, digital advertising, labels, packaging, and supporting marketing materials. Every touchpoint was designed to feel distinctive while remaining connected to the larger Autosan story.
The result is a cohesive family of brands that preserves Autosan’s legacy, clearly communicates its innovation, and creates a strong foundation for future growth.
