We provide Heartland strategy and insight on creative, including Super Bowl, experiential, PR, influencer engagement, as well as retail activation for both the MTN DEW brand team and regional divisions. As a member of the agency team, we work alongside Chiat, Motive, TracyLocke and other agencies to support the brand’s objectives with a Heartland POV.
NHG provided campaign strategy/development on the MTN DEW Outdoor Stimulus platform and insight on creative, media, and influencer initiatives. The Outdoor Stimulus platform was created to celebrate and empower the pursuits of those who embrace the great outdoors by reimbursing Heartlanders with a one-time $20 payment towards their fishing and hunting licenses. In Phase One, the platform generated over 150MM media impressions, 3.1M in reach and 500k social impressions.
To learn more about our brand partnership initiatives with MTN DEW, check out One Bullet Entertainment