Great Chevy and Teleflora Holiday Ads Win With the New Heartland Consumer
The holidays are more than just a season in the New Heartland — they’re a feeling. A time when family, community, and traditions take center stage. For brands looking to…
5 Lessons Brands Can Learn About the New Heartland from the Presidential Election
A version of the following appeared in AdAge on Nov. 22. The 2024 presidential election once again highlighted the pivotal role of the New Heartland — a region encompassing the…
The Power of the New Heartland Voice is Stronger Than Ever
Your brand is likely missing out on fully leveraging the power of the 60% Americans who call the New Heartland home. You may be targeting them, but there’s a good…
Why Sports = $$$ for Brands in the New Heartland
Football is a way of life in the New Heartland. It’s not just a game. It’s literally woven into our lifestyle and taps into our values of family and…
There’s a Reason Why Political Conventions are Held in the New Heartland
There’s a reason why this week’s Democratic National Convention is being held in Chicago and July’s Republican National Convention was held in Wisconsin. While California’s glamour and New York’s…