Our Team

We’re a collection of doers, of get-it-done-ers. We’re not just thinkers, we’re think-out-of-the-boxers. We’re entrepreneurs. We’re builders. We’re creators. We’re a team…we’re the New Heartland Group.

Team Members

We are very intentional about hiring people who have a positive attitude rooted in an entrepreneurial spirit. Our goal is to help every member of our team grow professionally by being exposed to areas of the business that they may not otherwise see. We’re anti-silo and super committed to daily collaboration. Our motto is “Don’t Tell Me, Show Me.”

Paul Jankowski


Paul is a recognized brand builder, thought leader, speaker and Forbes contributor on marketing, and creating culturally-relevant messaging in the New Heartland. His expertise lies in all aspects of global brand development as the founder of Nashville-based New Heartland Group…

Allie Petko

Account Supervisor

Allie spearheads artist partnerships and branded entertainment initiatives alongside Paul under One Bullet Entertainment. Under NHG, Allie oversees strategy development and marketing efforts for all clients. With a keen creative eye, an unrelenting passion for her work, and an appetite for authenticity, Allie brings a new…

Casey Mahlon

Senior Account Executive

With a strong mix of marketing agency and music industry experience over nearly a decade, Casey brings a fresh perspective on big brands and entertainment to the New Heartland team.
From celebrity product launches and live event activations, to strategy across social media and streaming, she thrives on crafting tailored campaigns for clients that deliver results.

Mary Catherine Morrison

Account Executive

Mary Catherine comes to us from a public relations background, having assisted on a number of integrated campaigns through her various internship experiences. Having dabbled in the lifestyle, music, art and design industries in cities from Austin to Manhattan, she brings…

Jennifer Caldwell

Social Media Coordinator

As a Social Media Coordinator at New Heartland Group, Jennifer wears many hats. Responsibilities include content creation, social media management, as well as digital media reporting and analysis.


We have a deep pool of best-in-class specialists that we deploy based on the exacting needs of our client’s objectives. This allows us to focus senior level resources against all engagements and does not burden us – or our clients – with overhead or resources that are not required to get the job done.

gabby reed

Gabby Reed

Content Writer

brian bruzewski

Brian Bruzewski

Design & Photography

brian demoss

Brian DeMoss

Graphic & Web Design

tucker dog


Agency Dog