We took Heartland kids on a learning journey
HOMER is an early learning program for kids 2-8 that delivers playful learning across a variety of subjects – enabling kids to build the skills they need through activities and lessons they enjoy.
Powered by The HOMER Method, a proven, four step approach that promotes problem solving, HOMER prepares kids for both school and life – and in the process fosters a lifelong love of learning.
Recognizing the importance of addressing New Heartland parents, the brand engaged NHG to develop brand strategies and marketing efforts tailored specifically to this often overlooked audience.
We provided research and insights into the lives of New Heartland families to support both the growth of the core business and the development of new products.
In addition to identifying unique marketing opportunities, we helped the brand plan and execute messaging campaigns through a combination of influencer marketing, partnerships, and social media.