Forging an Entertainment Wonderland
Recently named the #1 attraction in all of Tennessee, The Island in Pigeon Forge is a multi-use development that offers families countless ways to eat, shop, play and stay.
Centered around the 200-foot-high Great Smoky Mountain Wheel and a multi-million dollar show fountain, The Island is East Tennessee’s entertainment mecca.
And NHG helped bring it all to life.
We were retained to write the branding strategy and oversee marketing and positioning for the new venue – including development of the name, logo, theme, messaging, and overall creative direction. We also helped create and orchestrate several major events, including the Grand Opening event with popular NASCAR driver Danica Patrick.
In addition to managing all social channels for The Island, we oversaw the complete redesign of the website and executed a full-scale digital campaign. This included the creation of the popular “Island Insiders” affinity club.