Raising a glass to those who’ve served
You don’t get much more “New Heartland” than being a family-focused brand born right in the heart of Texas.
Since 1958, Pizza Inn has been serving a dedicated family of customers who can’t get enough of their exceptional pizza and friendly service.
This genuine connection with New Heartland consumers, combined with their commitment to always “cooking up fresh ideas” has led the brand to seek out promotions that resonate across a range of sensory triggers – emotional, nostalgic, and tactile.
To that end, Pizza Inn teamed with NHG to develop the overall promotional strategy and activation for their Summer 2023 program. Serving as the “eyes and ears” into New Heartland trends, motivators, behaviors and opportunities, NHG conceived and produced a nostalgic, patriotic glassware series designed to build deeper connections with their customers while also driving repeat visits.
As part of a year-long partnership with Wounded Warrior Project®, Pizza Inn invites consumers to “Raise a Glass to Freedom” – purchasing Americana-themed glasses that speak to unity and patriotic pride. A portion of all proceeds goes directly to WWP to support their life-changing work with veterans.
“I had a big idea but needed a partner to bring it to life. Paul and his New Heartland Group team was the perfect fit. From concept and strategy to design and production, NHG delivered. The summer promotion was big hit for consumers and franchisees alike!”
President and CEO
Rave Restaurant Group