Making a financial giant more relatable
With over $10 trillion in assets under management, BlackRock is one of the world’s leading providers of investment, advisory and risk management solutions.
Their goal is to help more people experience financial well-being. To that end, they help people at all income levels invest for their futures. They also manage the retirement savings of teachers, doctors, workers, and small business owners across the country – many of them here in the New Heartland.
In a financial climate where it’s becoming harder and harder for consumers to save for retirement, BlackRock recognized the need to communicate with their New Heartland audience in an authentic and relevant way.
They retained NHG to consult on the production of new, unique content that would engage these consumers – communicating the ways BlackRock supports their lives and financial well-being through pensions and other financial benefits.