The challenge: Overcoming the difficulties every brick-and-mortar faces in today’s world of mobile shopping, while continuing to evolve the e-commerce platform. Additionally, we were faced with maintaining brand relevance in a tourist-driven, immensely competitive and over-saturated market.
Stages West is a family-owned, iconic retailer of cowboy boots and apparel. Located in Pigeon Forge, TN and adjacent to the Smoky Mountains National Park, the store has been a favorite of New Heartlanders for 40+ years. Stocking over 10,000 pair of boots, Stages West accounts for a whopping 6% of all retail sales in the tourist hotspot.
Our partnership with Stages West begins and ends with our deep understanding of New Heartland core values and their influence on buying behaviors. NHG spearheads all brand strategy, brand identity, digital and traditional paid media, content creation, social media, event planning, E-comm, PPC/SEO, vendor co-op, merchandising, private label, and analytics.