Distilling a one-of-a-kind partnership
Austin-based Treaty Oak Distillery has the distinction of being the only joint distillery, brewery, and winery in the great state of Texas.
They also have a well-earned reputation for both quality and innovation that has made them a significant player in the spirits category.
Given their location in the heart of the Lone Star State, they understand the value of a New Heartland strategy better than most. So, they retained NHG to assist in developing everything from brand strategy and sponsorships to influencer partnerships.
As part of our development of their music influencer program, we negotiated a partnership with one of Texas’ most popular bands – Whiskey Myers – to re-brand Treaty Oak’s Red-Handed Bourbon. No mere endorsement, this partnership saw the brand and band working together, steered by NHG’s insights and strategies, to drive top line revenue and value.
In addition to collaborating on brand strategy and producing all content and digital assets, we worked directly with Whiskey Myers’ management to deploy content through socials and PR, as well as into all touring assets and in-store personal appearances.