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Helping Heartland consumers ease the pain

According to the World Health Organization, migraines rank among the world’s most disabling diseases.

UBRELVY is the #1 prescribed branded treatment for migraine attacks in adults. It has proven so effective that not only have more than 1.5 million prescriptions already been written, but several sports superstars like Gold medal-winning gymnast Aly Raisman and tennis legend Serena Williams have eagerly sung its praises.

Abbvie Pharmaceuticals, the makers of UBRELVY, understood that although migraines are a nationwide problem, communication around the topic doesn’t lend itself to a single blanket message. With over 60% of the nation’s consumers living in the New Heartland, a specific approach was called for.

They engaged NHG to ensure that their message connected with the Heartland audience in a relevant and believable way. Working with the UBRELVY brand team, NHG provides strategic insights, and audience personas that steer the brand’s messaging execution and activation opportunities.

new heartland case study ubrelvy
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