New Heartland Group is the country’s only marketing agency/consultancy dedicated to connecting brands with the nearly 60% of customers who live in the New Heartland.
“I had a big idea but needed a partner to bring it to life. Paul and his New Heartland Group team was the perfect fit. From concept and strategy to design and production, NHG delivered. The summer promotion was big hit for consumers and franchisees alike!“

Brandon
CEO RAVE Restaurant Group
Discover how New Heartland Speaks can help your brand build authentic, value-driven relationships with 60% of America’s consumers.
Welcome to the New Heartland







WHAT WE DO
Nashville-based New Heartland Group builds brands by providing strategy, engagement and custom insights geared towards the 60% of US consumers who call the New Heartland home. We help clients understand the role culture, values and lifestyle passions play in buying behavior.


THOUGHT LEADERSHIP.
Fueled by proprietary research and deep marketplace experience, NHG shares insight into the cultural nuances and core values found in the New Heartland, and how they affect buying behavior.

Find out more about the New Heartland from our Founder Paul Jankowski, on Forbes.com.

